Fox & cie
Fox & cie
Fox & cie
Fox & cie

Fox & cie

In four of Fox & Cie's biggest stores
Customer need

As part of its commitment to a more eco-responsible world, Fox has decided to create a space in its sales outlets for games and toys that are no longer used.

This gives them a second lease of life and allows them to be sold at low prices, while the customers are given a voucher that they can use in store. A great way to close the loop and encourage reuse 🌳 ! To this end, the customer was looking for a concept that would be quick and easy to install in its existing shelves and windows.


To meet Fox's needs, POP designed a large 16mm Re-board panel featuring four-colour digital printing and two half-moon feet for stability.
For the second-hand toys area, we also produced printed Re-board (Beelite 3D) side panels with double-sided tape on the back, allowing them to be easily fixed to the store's existing wooden furniture.

Fox also took the opportunity to reuse the wooden flyer holders developed by us for a previous promotional campaign. These mini-displays hold A4 signs printed by POP on solid cardboard.

In line with our commitment to circularity, we are delighted to have made these POS elements from recyclable materials.

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