Galbani POS fitting shelf (Lactalis)
Sector
FMCG
Year
2017
Distribution
Carrefour Group hypermarkets
Customer need
Simplify fresh produce sections to make them easier for shoppers to navigate and choose what they want.
Draw consumers’ attention to the various uses of fresh cheeses, more specifically the different types of mozzarella.
Help grow the category by promoting the Galbani range.
Solution(s)
Production of various POS materials to breathe life into the shelves and spark consumers’ interest (e.g. trays, shelf stoppers, kakemonos, wobblers).
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Réalisations
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