cora wanted to update its beauty department, making it cosier, clearer and more convenient for shoppers.
During the briefing, cora gave us free rein in terms of creativity, while ensuring that we focused on clarity and guidance for shoppers.
POP handled the project from A to Z, producing the metal components, wooden POS fittings for gondola heads and ends, forex, lightboxes, backlit stretched banners, lampshades, and more.
A team of nine installation technicians spent two nights remodelling the entire
beauty department at cora Concorde in Luxembourg:
Result ? A new universe spanning more than 220 m2!
Discover some of the inspiring projects!