Bacardi

Bacardi

Sector
FMCG
Year
2018 > 2020
Distribution
Hypermarkets Carrefour
Customer need

Using a simple gondola head, showcase the cocktails customers could create using Bacardi Belgium spirits and Schweppes Premium Mixers.

Solution(s)

Design of a 'Mix it Easy' logo to be used for the entire campaign.

Development of a banner support for the header and side panels, allowing the visuals to be changed depending on the type of products in the gondola head.

Creation of mini shop windows displaying the promoted spirits and mixers, including an information wheel about the products.

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