Already firmly established in the United States, Whispering Angel sought to strengthen the presence of its ultra-premium rosé in the European market. Renowned for its exceptional quality and glamorous appeal, this Provence wine is celebrated in haute gastronomy and enjoyed during key occasions such as the first al fresco moments of spring, Mother’s Day, and Valentine’s Day.
To maximise its in-store visibility, the brand required an ultra-premium POS display that would highlight its three bottle formats (150cl, 75cl and 37.5cl), while offering an immersive customer experience.
POP Solutions designed and manufactured a lacquered and varnished MDF display unit, inspired by the aesthetics of traditional wine cellars, to showcase the brand’s various bottle formats. Each tier of the unit features integrated LED lighting, enhancing the product’s appearance and increasing visual impact on the shelf. The display’s outer structure is adorned with interchangeable seasonal décor, aligned with key consumption periods for rosé. A strategic deployment was carried out in five Delhaize supermarkets across Belgium, ensuring optimal in-store visibility and strengthened shelf presence.
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