Beiersdorf Nederland wanted to boost the visibility of the Eucerin range within the DermaCare fixture in Etos stores.
The aim was to develop a permanent POS solution that would combine a premium look and feel with high quality and dedicated communication spaces, while showcasing several of the brand’s flagship products.
The concept needed to be adaptable to both small and large shelf formats in Etos stores, and include a lighting system to maximise in-store visibility.
Based on this brief, POP Solutions developed several visual proposals before producing a prototype: a transparent polystyrene podium with integrated LED lighting, directly connected to the Etos DermaCare fixture.
We also created a full-colour printed inlay which, when combined with the lighting, gave the shelf a high-end, premium look.
After the first model was approved, a full series of 14 podiums was produced for a large-scale pilot test in an Etos store, carried out in collaboration with all stakeholders.
Following approval from Beiersdorf NL and Etos, we launched mass production to enable a nationwide rollout of the concept.
Our in-house workshop handled the entire process: milling, folding, LED installation, inlay printing, bonding, assembly, and preparing kits tailored to each store layout.
Installation of the podiums was carried out by our partner, Activation Heroes. In just one week, all 250 Etos stores were fitted with the new DermaCare fixture.
The result? The Eucerin range now benefits from an elegant, eye-catching and illuminated presentation that reflects its premium positioning.
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