Avène Floor display (Pierre Fabre)
As part of its sun care campaign, Avène wanted to strengthen the visibility of its range at the point of sale, while anticipating the integration of a product innovation: a new serum launched during the campaign.
The challenge was twofold: maximise in-store impact from launch, while ensuring a solution flexible enough to evolve without replacing the entire setup.
POP Solutions developed a modular, scalable cardboard floor display designed to support the campaign over time. At launch, the display showcases the sun care range through an attractive and functional structure.
When the serum arrives, the same unit is refreshed to incorporate the new product, extending the lifespan of the display while renewing consumer interest.
To reinforce in-store presence, additional elements were developed: hanging banners, electrostatic posters and wobblers. Together, they create a cohesive and immersive presence, fully aligned with the key visual provided by Pierre Fabre.
Result ? A visible, dynamic and long-lasting campaign, capable of capturing attention while extending the lifespan of POS materials. This project illustrates POP Solutions’ approach to designing smart, sustainable and scalable POS solutions that drive in-store performance.
Réalisations
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