René Furterer Shelf display (Pierre Fabre)
As part of a pilot project in Belgium, René Furterer wanted to strengthen its brand visibility in pharmacies with a more impactful, clearer and more attractive premium shelf display.
The aim was to create a distinctive presence in keeping with the brand’s premium positioning, while validating the concept before rolling it out more widely.
POP Solutions supported the project from the initial design stage, creating a 3D visualisation to validate the creative direction before production.
We then designed and manufactured a multi-material shelf display featuring a large U-shaped frame in lacquered MDF with integrated LED lighting, a top card with lettering to reinforce the brand identity, transparent PETG pockets to highlight product messaging, and customised shelf markers with white vinyl lettering to clearly identify the different product ranges.
The entire display was produced, packed and delivered by our teams, before being installed in collaboration with Profield to ensure consistent, high-quality implementation in stores.
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