For several years, Edgard Cooper has been running in-store demonstrations to introduce its product range and support sales.
Until now, these activations relied on a standard demonstration table. The brand wanted to modernise its set-up and address several clearly identified needs:
Compact tables that are easy to transport, even by bike or public transport, while still offering a sufficiently large display surface to showcase multiple products.
An integrated carry case with a handle, to make handling easier for sales teams and merchandisers.
Simple and quick assembly and disassembly, as the same table is used repeatedly.
Interchangeable communication elements to accommodate promotions, new campaigns, different languages, and more.
Enhanced brand visibility, with particular attention paid to shoppers’ eye level.
A discreet storage space for merchandisers’ personal belongings.
A dedicated area for flyers.
As soon as the briefing was received, POP Solutions proposed a clear direction. The very first concept presented immediately won the client over.
Following a few minor adjustments, a complete kit designed to make on-the-ground work easier was quickly rolled out.
The structure, partially pre-assembled, was designed for intuitive set-up and rapid dismantling. It is supplied with installation instructions available both in print and as a video tutorial.
All components are packed in a compact, durable carry case fitted with a handle, making transport easier for field teams.
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