Kinder shelf visibility (Ferrero)
Sector
FMCG (chocolate)
Year
2025
Distribution
In Belgian supermarkets
Customer need
For the festive season, Ferrero wanted to boost the visibility of its famous Kinder Surprise in-store.
The aim was to create an original POS element, in the shape of a half-egg, to be fixed directly on the floor display to capture children’s attention during this key time of year.
Solution(s)
POP Solutions designed and developed curved cardboard signs incorporating half-eggs made of Plexi (1mm PET crystal) at a 150% scale. Inside each egg, a small base was integrated to showcase a Kinder Surprise figurine, enhancing the visual impact and attractiveness of the display at the point of sale.
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