Mondelēz International's Côte d'Or and TUC brands joined forces with Belgium's Red Devils under the slogan 'We Go For Gold'. POP's Cardboard team delivered over 3,700 displays and 1,500 standees and photocalls in March 2020. Unfortunately, the Euro 2020 tournament was postponed a few days later. POP had to find a solution quickly...
Thanks to POP's close monitoring of each display and transparent communication between TMS, Mondelēz International and POP, it was possible to distribute all the display materials to major supermarkets and petrol stations in Belgium.
Discover some of the inspiring projects!