Doritos theatralisation
Sector
FMCG
Year
2022
Distribution
Large-scale distribution in France
Customer need
PepsiCo was looking for an original way to promote the Doritos brand for Halloween.
Solution(s)
We met their expectations, designed and produced a pumpkin-shaped pole with chips bags sticking out of it to give a wow effect. Everything was made from 100% recycled and 100% recyclable cardboard.
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