Edgard Cooper POS Kit
For several years, Edgard Cooper has been running in-store demonstrations to introduce its product range and support sales.
Until now, these activations relied on a standard demonstration table. The brand wanted to modernise its set-up and address several clearly identified needs:
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Compact tables that are easy to transport, even by bike or public transport, while still offering a sufficiently large display surface to showcase multiple products.
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An integrated carry case with a handle, to make handling easier for sales teams and merchandisers.
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Simple and quick assembly and disassembly, as the same table is used repeatedly.
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Interchangeable communication elements to accommodate promotions, new campaigns, different languages, and more.
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Enhanced brand visibility, with particular attention paid to shoppers’ eye level.
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A discreet storage space for merchandisers’ personal belongings.
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A dedicated area for flyers.
As soon as the briefing was received, POP Solutions proposed a clear direction. The very first concept presented immediately won the client over.
Following a few minor adjustments, a complete kit designed to make on-the-ground work easier was quickly rolled out.
The structure, partially pre-assembled, was designed for intuitive set-up and rapid dismantling. It is supplied with installation instructions available both in print and as a video tutorial.
All components are packed in a compact, durable carry case fitted with a handle, making transport easier for field teams.
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