For the festive season, Ferrero wanted to boost the visibility of its famous Kinder Surprise in-store.
The aim was to create an original POS element, in the shape of a half-egg, to be fixed directly on the floor display to capture children's attention during this key time of year.
POP Solutions designed and developed curved cardboard signs incorporating half-eggs made of Plexi (1mm PET crystal) at a 150% scale. Inside each egg, a small base was integrated to showcase a Kinder Surprise figurine, enhancing the visual impact and attractiveness of the display at the point of sale.
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