As part of the launch of the new Celsius energy drink on the Belgian-Luxembourg market, Schweppes Suntory Benelux called on our expertise to create a range of POS materials to support the brand’s rollout in stores, particularly within the Carrefour network.
1/ Custom press kit
To ensure maximum visibility at launch, we designed a bespoke press kit for both the client and key influencers. It included the full range of Celsius flavours, along with a lifestyle accessory (a pair of sports socks). The kit was finished with a matte soft-touch coating for an elegant and refined look.
2/ Custom floor display wrap
To secure a strong in-aisle presence, we developed and produced tailored wraps for the standard display units used year-round by the client. This POS solution, made up of a sleeve with an integrated top card, transforms a plain base unit (i.e. a neutral white frame ordered in advance) into a visually impactful display, while maintaining high logistical flexibility. A bespoke solution designed to combine visual consistency with operational efficiency.
3/ ‘Scanmania’ elliptical totems
As part of Carrefour’s ‘Scanmania’ promotional campaign, elliptical totems were also designed and produced to support the in-store activation and boost on-site visibility.
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