To mark the launch of Pepsi & Lime, the client wanted to transform the entrance of a Taco Bell outlet in the heart of Rotterdam into an immersive, sensory space, fully branded in the colours of the Pepsi & Lime universe.
The goal? To catch visitors’ attention, spark their interest, and create a genuine tasting moment.
This activation aimed to stimulate the senses (sight, touch, smell), reinforce the Pepsi & Lime brand world, and engage consumers on-site, while also strengthening the brand’s presence at the point of sale.
To meet these objectives, POP Solutions developed and implemented an immersive, multisensory experience using multi-material POS solutions:
The result?
A unique and refreshing brand activation that firmly and lastingly anchored Pepsi & Lime in the minds of consumers.
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