Oasis theatralisation (Schweppes)
As part of their “Big Momentum Ramadan” campaign, Schweppes wanted to showcase the Oasis brand in-store.
The aim was to create a real eye-catcher to complement their standard displays and strengthen the brand’s visibility and appeal in supermarkets.
The display needed to remain true to the Oasis visual universe, highlighting its key brand elements: the fruit and the waterfall, both central to the brand’s identity.
Following a brainstorming phase with the client, POP Solutions came up with an immersive concept featuring a waterfall and the iconic Oasis fruit characters.
Initial 3D concepts were developed to allow for internal validation. Based on the feedback received, the design evolved into a more impactful arch structure for in-store activation, incorporating surfboards in line with the brand guidelines.
This 100% cardboard POS display was then developed with practical in-store constraints in mind: easy assembly by the sales teams and a modular structure capable of accommodating two or three displays depending on the store layout.
Réalisations
Voici quelques projets PLV inspirants !