Tefal Floor display (SEB)
To mark the launch of its new Fusion Core range, Tefal wanted to develop a display that would showcase the products in an attractive and well-organised way at the point of sale.
Given the relatively heavy weight of the products, the display also needed to be strong and stable enough to support them, while ensuring the range was presented clearly.
POP Solutions supported Tefal throughout the technical development of the display, from proposing various 3D concepts through to prototyping and the production of 100 units.
A 16 mm Re-board structure was selected, providing the rigidity required to support the weight of the products while keeping the overall structure lightweight.
The display features full-colour printing on both sides and is fitted with four hooks and PMMA label holders, allowing the products to be clearly displayed and identified.
The displays were delivered fully assembled and ready for installation at the point of sale.
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