Schweppes Roland-Garros theatralisation
As the Official Supplier of Roland-Garros, Schweppes® wanted to strengthen its in-store visibility by creating an immersive brand experience that would bring the atmosphere of the tournament into supermarkets.
The objective was to transform the promotional area into a true brand destination inspired by the iconic world of tennis and Roland-Garros, while showcasing Schweppes®’ distinctive brand identity.
POP Solutions designed and produced a complete range of POS materials to recreate the atmosphere of a tennis court in-store.
The activation included a variety of cardboard elements, such as quarter- and half-pallet displays, totems, but also Plexi arches featuring suspended tennis balls, floor stickers, and Reboard panels used to define the promotional area.
For the “Gold” versions deployed in around thirty stores, the installation was complemented by permanent elements developed by our sister company KOZMOZ, including a refrigerated drinks unit and an umpire’s chair redesigned in the campaign’s colours.
The result: an impactful and cohesive brand experience that immersed shoppers in the world of Roland-Garros while reinforcing Schweppes®’ premium positioning.
Projects
Discover some of the inspiring projects!