Vittel theatralisation (Nestle Waters)
As part of its official partnership with the 2026 Tour de France, Vittel wanted to bring the excitement of the event directly into supermarkets through a high-impact in-store POS campaign. The objective was to increase the brand’s visibility at the point of sale, highlight its association with the Tour de France, and encourage shoppers to take part in the Vittel x Strava Challenge. Participants were invited to complete 172 km over six weeks for a chance to win a range of prizes.
To achieve these objectives, the brand was looking for an eye-catching retail display that was both spectacular and easy to assemble in-store, while being delivered in compact packaging to simplify transportation and installation.
To support this campaign, we designed a fully cardboard POS solution consisting of a large-format arch and quarter-pallet displays dedicated to the different Vittel product ranges. The entire display was created to generate a strong in-store visual impact and maximise the campaign’s visibility.
The solution was also designed to make life easier for in-store teams, featuring quick assembly, intuitive installation, and compact packaging for more efficient transport and logistics.
Thanks to its immersive arch, the activation immediately catches shoppers’ attention as they enter the aisle, while the integrated QR code gives consumers instant access to the Vittel x Strava Challenge in just a few seconds. An effective way to extend the campaign experience all the way to the point of purchase.
A retail activation that brings the spirit of the Tour de France directly into the heart of the store.
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