Oasis thearalisation (Schweppes)
Sector
FMCG
Year
2021
Distribution
Carrefour and Delhaize supermarkets in Belgium
Customer need
Schweppes teamed up with Plopsaland to launch a summer promotional campaign for its Oasis brand. To this end, the client called on POP to theatralise its famous Oasis characters on Plopsaland’s flagship attraction, the rollercoaster.
Solution(s)
Theatralisation comprising various cardboard elements: displays, topcards, pop-ups, totems, floor stickers, communication kits (posters, competition entry forms) and urns for submitting entries. All featuring the ever-energetic Oasis fruits!
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