Mars theatralisation (TMS)
Sector
FMCG
Year
2024
Distribution
In supermarkets
Customer need
As part of the launch of a new packaging design for the Celebrations bottle, Mars and Total Marketing Support wanted to replace their old plastic display with a more sustainable alternative, without compromising on visual impact or load capacity.
Solution(s)
POP Solutions developed a display made entirely from FSC-certified cardboard. The design was tailored to match the shape of the bottle, optimising both space and stability. The glue-free assembly uses a slot-in system, and vegetable-based inks were chosen to minimise environmental impact. This eco-design approach led to an almost 50% reduction in the display’s environmental score, as measured by the Sustain® tool.
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